Initiated in honor of His Majesty King Bhumibol Adulyadej on his 84th birthday anniversary in 2011, the project has an objective of encouraging the public to observe traffic laws and regulations and so reducing the number of road accidents and the level of traffic congestion in Bangkok. The project aimed to convince at least one million participants to commit to driving safely and with discipline.
Using our skills in public relations planning, we publicized the project and brought more than two million people into the program. Our services included production of pledge-cards, a TV documentary and design of the project website.