Communications & Public Participation

Bangkok Car Free Day 2013

Client: Traffic and Transportation Department, Bangkok Metropolitan Administration (BMA)
Consultant: Daoreuk Communications Co., Ltd.

Each year, on 22 September which is World Car Free Day, the BMA organizes a Bangkok Car Free Day campaign to dissuade the public from using personal vehicles and encourage them to take public transportation instead in order to relieve traffic congestion and improve the quality of the environment and the health of urban residents. In 2013, the BMA, in cooperation with its alliances, raised a campaign under the concept “Share the Road” to persuade the people to use mass transportation. The campaign included a parade of more than 20,000 bikes running from Sanam Luang to Central World, where exhibition, stage activities and fair were held.

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Valued Publications

Client: The Crown Property Bureau
Consultant: Daoreuk Communications Co., Ltd.

Aware of the importance of national heritage, the Crown Property Bureau, in cooperation with the public and relevant agencies, initiated restoration projects for many historical sites, especially religious sanctuaries. Two notable examples are the Devastha¯na (Brahmin Temple) for the auspicious occasion of the 84th birthday of HRH Princess Bejraratana Rajasuda and the Prayurawongsawas Temple in honor of Their Majesties the King and Queen on their 84th and 80th birthdays, respectively as well as the 185th anniversary of the temple’s establishment.

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The 730 Years of the Evolution of Thai Alphabet (2013)

Client: The BMA’s Culture, Sports and Tourism Department
Administered by:
Daoreuk Communications Co., Ltd.

Daoreuk Communications was allocated to publish two commemorative books under the project “The 730 Years of the Evolution of Thai Alphabet” to celebrate Bangkok’s designation as “World Book Capital”.  The books compile comprehensive knowledge about and narrate the history and culture related to the origin and the significance of the Thai alphabet, and the evolution of reading in Thai society.

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The “World Book Capital” Project (2013)

Client: The BMA’s Culture, Sports and Tourism Department
Administered by: Daoreuk Communications Co., Ltd.

As the United Nations Educational, Scientific, and Cultural Organization (UNESCO) has designated Bangkok “World Book Capital 2013”, the Bangkok Metropolitan Administration (BMA) in cooperation with the Bangkok Reading Group which consists of 90 members organized the most comprehensive programs for reading promotion in Bangkok in order to foster a reading culture in Thai society.

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